Dr. Brian Whelan is an Assistant Professor of Marketing at Western Carolina University. He is currently teaching undergraduate courses in marketing and brand management, and is also a member of the graduate faculty teaching marketing strategy in the MBA program. He earned an M.S. in Marketing from West Virginia University, and a D.B.A. in Marketing from the University of North Carolina at Charlotte.
In addition to his academic credentials,
Dr. Whelan has over 20 years of industry experience, holding senior- and executive-level roles in marketing, branding, product management and corporate communications for some of the world's largest financial services firms, including Morgan Stanley, Blackrock, Bank of America and Barings. Prior to entering academia full time in 2019, Dr. Whelan was Managing Director and Global Head of Corporate Communications for Barings, one of the world's top investment management firms, with offices in the U.S., Europe and Asia-Pacific and over $300 billion in assets under management. Dr. Whelan's is available for consulting engagements for small and large businesses covering branding, marketing strategy and planning, marketing research and digital marketing, as well as speaking engagements.