Business Meeting

SERVICES

BUSINESS DEVELOPMENT & MANAGEMENT

BUSINESS DEVELOPMENT & MANAGEMENT SERVICES

  • LinkedIn
  • Facebook

WCU’s CEI has PhD faculty and experienced industry professionals available to help you with a wide variety of business needs. Many of our faculty experienced highly successful careers in senior management with a great deal of international experience.  We are committed to regional economic development and your success which also coincides with the mission of the university. 

 

STRATEGIC PLANNING

LEADERSHIP TRAINING

BUSINESS DEVELOPMENT

BUSINESS PLAN DEVELOPMENT

NEW BUSINESS STARTUP

STAFF CONSULTING

Strategic Planning

Do not rely upon a brainstorming session with potentially biased participants.  Develop a completely data-driven 5-year plan with a novel approach to determining grand strategies geared toward growth and sustainability.  Our previous Executive Director, Ed Wright has written “A Guide to Strategic Planning: How to Build AND Critique a Plan with Data AND Research,” and the WCU Management Capstone professors have assisted over 200 local, national, and international clients with professionally prepared strategic plans. 

 

​Our professionals facilitate your leadership team in preparing a 25-50 page, professionally written, research based,  5-year plan. A typical plan contains An executive summary; an external situational analysis complete with an environmental scan of trends, an industry analysis, market analysis, and competitive benchmarking; an internal situational analysis and SWOT analysis; grand strategy alternatives, strategy determination; program recommendation to implement strategies; goals and objectives; and a one-page, strategic plan summary document.  

Leadership Training

CEI provides Individualized Leadership Training and Coaching for senior-level executives or high-potential managers.  These sessions can be tailored to specific needs (social intelligence improvement, decision-making, vision, core values, etc.).  We also offer good management and leadership training for groups in a 10-week, 3-hour classroom setting that has received superlative critiques from participants throughout the region.  Many of our faculty have senior-level, global management experience and can help with cultural differences, acquisition integration, and team building. 

Business Development

CEI can assist your business with a great number of services including market research, strategic planning, product development, and business accelerator services.  Through CEI, local businesses can access university faculty, resources, and services. Tap our expertise in design, health care, laboratory services, and leadership training to take your business to the next level. 

Business Plan Development

Ready to start your business but need a business plan?  The Small Business Development and Technology Development Center (SBTDC)  is a great place to start but the SBTDC requires you to have a business plan.  CEI can help. We can provide access to one of the many WCU student capstone projects for a low or no-cost business plan; or, we can provide a graduate student or faculty consultant to quickly produce a professionally prepared, research-driven business plan.  Our professors of Entrepreneurship, Marketing, and Management have years of industry experience and professional contacts to get you up and running with coaching and mentoring support, as needed.

New Business Start-Up

Business plan complete?  Need help with funding? How about a pitch deck for a venture fund?  CEI can help get your start-up off the ground or can provide accelerator services to assist you with your next growth phase.  We often recommend an advisory panel for new businesses. We can assist you with setting up a board; and often, we can find members to provide valuable advice and contacts for your benefit. up 

Staff Consulting

CEI provides Individualized Training and Coaching for senior-level executives and high-potential managers in strategic planning, hr, marketing, and product development.  We also offer departmental training for groups in a 10-week, 3-hour classroom setting that has received superlative critiques from participants throughout the region.  Many of our faculty have senior-level, global management experience and can help with cultural differences, acquisition integration, and team building. 

 
 
 
 
 
 

PAST SUCCESSES

83% rated the experience as “positive and enjoyable”

85% reported improved results and value

84% found better strategy and motivation

OUR FACULTY CONSULTANTS

  • LinkedIn
  • Facebook

WCU’s CEI has Ph.D. faculty and experienced industry professionals available to help you with various business needs. Many of our faculty experienced highly successful careers in senior management with a great deal of international experience.  We are committed to regional economic development and your success which also coincides with the university's mission. 

 
CONTACT US

Interested in working with CEI? Contact our team today to schedule a meeting and learn more.

arrow&v
How do you prefer to be contacted?

Thank you for your interest.