Commercial Feasibility Studies

A unique service offered by CEI is the research and generation of commercial feasibility studies to gauge the value and likelihood of the sustainability of a business or product idea.  These studies entail competitive benchmarking, detailed demographic studies of the target market, market analyses (utilizing a proprietary Porter’s Five Evaluation Scorecard), along with appropriate marketing research to affirm that a business venture will go. We factor in the latest in environmental trends, provide a SWOT analysis and grand strategy recommendation, and provide pragmatic conclusion and recommendation.  Contact Dr. Ed Wright at CEI@wcu.edu or 828-227-3603.