Commercial Feasibility Studies

A unique service offered by CEI is the research and generation of commercial feasibility studies to gauge the value and likelihood of the sustainability of a business or product idea.  These studies entail competitive benchmarking, detailed demographic studies of the target market, market analyses (utilizing a proprietary Porter’s Five Evaluation Scorecard), along with appropriate marketing research to affirm that a business venture will go. We factor in the latest in environmental trends, provide a SWOT analysis and grand strategy recommendation, and provide pragmatic conclusion and recommendation.  Contact Dr. Ed Wright at CEI@wcu.edu or 828-227-3603.

Our Experts

Ally Bevers

Daniel Hartness

Elise Holbrook

Joshua Russell

Martin Tanaka

Steven Kuehl

Tonya Snider

Brittany Hard

Ed Durkin

Jon Marvel

Kadence Otto

Patrick Hinkle

Todd Creasy

Vittal Anantatmula

Brooke Mathis

Edward Wright

Joshua Kelley

Leroy Kauffman

Scott Radar

Tom Rogers