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Commercial Feasibility Studies

A unique service offered by CEI is the research and generation of commercial feasibility studies to gauge the value and likelihood of the sustainability of a business or product idea.  These studies entail competitive benchmarking, detailed demographic studies of the target market, market analyses (utilizing a proprietary Porter’s Five Evaluation Scorecard), along with appropriate marketing research to affirm that a business venture will go. We factor in the latest in environmental trends, provide a SWOT analysis and grand strategy recommendation, and provide pragmatic conclusion and recommendation.  Contact Dr. Ed Wright at CEI@wcu.edu or 828-227-3603.

Our Experts

Brian Whelen

Heidi Dent

Martin Tanaka

Paul Dent

Todd Creasy

Yue C Hillon

Bryan Schaffer

Joshua Russell

Nathan Johnson

Scott Radar

Vittal Anantatmula

Edward Wright

Kadence Otto

Patrick Hinkle

Steven Kuehl

Wendy Cagle

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