Market Research Studies

CEI has performed marketing research studies, both big and small, in a wide-variety of commercial settings.  Many times, senior level and graduate students can be employed to minimize costs (and provide them with valuable experience).  These studies are overseen by CEI faculty and consultants to insure professionalism in the outcome.  Have a new product idea? Want to find the best location for a new business?  Interested in the latest social, economic, technological, or political trends that may affect your business?  CEI can help.  We have access to excellent secondary research data from a variety of sources.  We conduct first level research in the form of focus groups, surveys, interviews, and experiments (when needed).  Contact CEI at CEI@wcu.edu or call Dr. Ed Wright at 828-227-3603 to discuss your market research needs.